By Limor Shifman
In December 2012, the exuberant video "Gangnam sort" grew to become the 1st YouTube clip to be seen multiple billion occasions. millions of its audience answered via growing and posting their very own adaptations of the video--"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and so on. "Gangnam kind" (and its attendant parodies, imitations, and derivations) is likely one of the most famed examples of a web meme: a section of electronic content material that spreads fast round the net in numerous iterations and turns into a shared cultural adventure. during this e-book, Limor Shifman investigates net memes and what they let us know approximately electronic tradition.
Shifman discusses a chain of famous web memes -- together with "Leave Britney Alone," the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the ninety nine Percent." She bargains a unique definition of web memes: electronic content material devices with universal features, created with know-how of one another, and circulated, imitated, and remodeled through the net by way of many clients. She differentiates memes from virals; analyzes what makes memes and virals profitable; describes well known meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as brokers of globalization.
Memes, Shifman argues, encapsulate essentially the most basic facets of the web in most cases and of the participatory net 2.0 tradition specifically. net memes can be pleasing, yet during this booklet Limor Shifman makes a compelling argument for taking them seriously.