By Kendra Smith-Howard
Americans have by no means been extra thinking about their food's purity. The natural exchange organization claims that three-quarters of all shoppers purchase natural meals every year, spending billions of greenbacks
"Dairy farm households, healthiness officers, and nutrients brands have concurrently stoked human wants for an all-natural product and intervened to make sure milk's safeguard and profitability," writes Kendra Smith-Howard. In Pure and glossy Milk, she tells the background of a virtually common patron product, and sheds mild on America's foodstuff undefined. this present day, she notes, milk reaches supermarkets in a completely diverse nation than it had at its construction. Cows march into milking parlors, the place tubes are hooked up to their teats, and the made of their lactation is automatically pumped into tanks. huge, immense, dear machines pasteurize it, give a boost to it with supplementations, get rid of fats, and shop it at government-regulated temperatures. It reaches shoppers in a number of varieties: as fluid milk, butter, ice cream, and in it appears non-dairy meals corresponding to whey solids or milk proteins. Smith-Howard examines the cultural, political, and social context, discussing the makes an attempt to reform the creation and distribution of this once-perilous product within the innovative period, the historical past of butter among the realm wars, dairy waste at mid-century, and the postwar panorama of mass construction. She asks how milk can be conceptualized as a "natural" product, whilst it's been included into Cheez Whiz and wooden glue. and he or she indicates how consumer's altering expectancies have had repercussions backtrack the chain, affecting farmers, cows, and rural landscapes.
A groundbreaking, interdisciplinary historical past, this ebook finds the complexity and demanding situations of humanity's dependence on different species.