Download E-books Branding For Dummies PDF

By Bill Chiaravalle, Barbara Findlay Schenck

Discover how manufacturers are created, controlled, differentiated, leveraged, and licensed

Whether your small business is huge or small, international or neighborhood, this new version of Branding For Dummies can provide the nuts and bolts to create, enhance, and continue a winning model. it will assist you outline your company's challenge, the advantages and contours of your service or product, what your shoppers and clients already contemplate your model, what characteristics you will have them to go together with your organization, and rather a lot more.

Packed with plain-English suggestion and step by step directions, Branding For Dummies covers assembling a top-notch branding crew, positioning your model, dealing with ads and promotions, averting mistakes, and holding your model manageable, obvious, and fit. no matter if you are looking to advance a symbol and tagline, deal with and guard your model, release a model advertising plan, repair a damaged model, make clients unswerving model champions—or something in between—Branding For Dummies makes it quick and easy.

  • Includes advice and cautionary recommendation on social media and its influence on own and company branding programs
  • Covers balancing own and company model development
  • References a number of the significant model crises—and the right way to keep away from making an analogous mistakes
  • Shows model sellers easy methods to create manufacturers that fit their employers' pursuits whereas launching their very own careers

If you are a company chief seeking to set your model up for the final word good fortune, Branding For Dummies has you covered.

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Download E-books Losing Tim: How Our Health and Education Systems Failed My Son with Schizophrenia PDF

By Paul Gionfriddo

Paul Gionfriddo's son Tim is likely one of the "6 percent"―an American with critical psychological sickness. he's additionally one of many part million homeless individuals with severe psychological health problems in determined desire of support but underserved or overlooked via our well-being and social-service systems.

In this relocating, designated, clear-eyed exposé, Gionfriddo describes how Tim and others like him come to survive the road. Gionfriddo takes inventory of the various injustices that stored his son from understanding his capability from the time Tim first started to exhibit indicators of schizophrenia to the insufficient academic helps he obtained growing to be up, his isolation from friends and family, and his common encounters with the juvenile justice process and, later, the grownup criminal-justice approach and its substandard psychological overall healthiness care. Tim entered maturity with restricted formal schooling, few paintings talents, and a prolonged, debilitating affliction that took him from the streets to jails to hospitals after which again to the streets. Losing Tim exhibits that individuals with psychological sickness turn into homeless hence now not of undesirable offerings yet of undesirable coverage. As a former country coverage maker, Gionfriddo concludes with innovations for reforming America's sick method of psychological health.

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Download E-books Power, Inc.: The Epic Rivalry Between Big Business and Government--and the Reckoning That Lies Ahead PDF

The world's greatest corporation, Wal-Mart shops, has sales larger than the GDP of all yet twenty-five of the world's nations. Its staff outnumber the populations of just about 100 countries. The world's greatest asset supervisor, a secretive long island corporation known as Black Rock, controls resources more than the nationwide reserves of any kingdom on this planet. a personal philanthropy, the invoice and Melinda Gates starting place, spends as a lot world wide on health and wellbeing care because the international healthiness association.

The upward push of personal energy could be the most crucial and least understood pattern of our time. David Rothkopf offers a clean, well timed examine how we now have reached some degree the place hundreds of thousands of businesses have better energy than all yet a handful of states. starting with the tale of an inquisitive Swedish goat wandering off from his grasp and inadvertently triggering the start of the oldest corporation nonetheless in life, Power, Inc. follows the increase and fall of kings and empires, the making of significant fortunes, and the chaos of bloody revolutions. A fast moving story during which champions of liberty are printed to be paid pamphleteers of moneyed pursuits and grasping scoundrels set off alterations that elevate billions from deprivation, Power, Inc. strains the bruising jockeying for impact correct as much as modern-day monetary crises, transforming into inequality, damaged foreign procedure, and battles over the right kind function of presidency and markets.
Rothkopf argues that those fresh advancements, coupled with the increase of powers like China and India, would possibly not bring about the triumph of yankee capitalism that used to be celebrated quite a few years in the past. as a substitute, he considers an unforeseen state of affairs, a competition between competing capitalisms delivering various visions for a way the area may still paintings, a world ideological fight during which ecu and Asian versions could have benefits. an immense examine the ability fight that's defining our occasions, Power, Inc. additionally deals serious insights into easy methods to navigate the tumultuous years ahead.

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Download E-books The Political Power of Protest: Minority Activism and Shifts in Public Policy (Cambridge Studies in Contentious Politics) PDF

This publication demonstrates the direct impact that political protest habit has on Congress, the presidency, and the ideally suited court docket, illustrating that protest is a sort of democratic responsiveness that executive officers have used, and proceed to attract on, to enforce federal rules. targeting racial and ethnic minority matters, this publication indicates that the context of political protest has served as a sign for political personal tastes. As pro-minority rights habit grew and anti-minority rights activities declined, politicians realized from minority protest and spoke back after they felt emboldened by way of greater informational cues stemming from voters' habit, a idea known as the "information continuum." Given the effect that minority protest activities have wielded over nationwide executive, the ebook deals a strong implication. even supposing the shift from protest to politics as a political method has opened the door for institutionalized political chance, racial and ethnic minorities have missed a strong instrument to demonstrate the inequalities that exist in modern society.

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Download E-books Maxwell's Demon and the Golden Apple: Global Discord in the New Millennium PDF

By Randall L. Schweller

Just what precisely will stick to the yankee century? this is often the query Randall L. Schweller explores in his provocative overview of foreign politics within the twenty-first century.

Schweller considers the way forward for global politics, correlating our reliance on expertise and our multitasking, distracted, disorganized lives with a fragmenting global order. He combines the Greek delusion of the Golden Apple of Discord, and is the reason the beginning of the Trojan battle, with a glance on the moment legislations of thermodynamics, or entropy.

"In the arrival age," Schweller writes, "disorder will reign ultimate because the global succumbs to... entropy, an irreversible strategy of disorganization that governs the path of all actual alterations happening within the universe." Interweaving his conception of world ailment with concerns at the international stage―coupled with a disquisition on board video games and the cellular phone app "Angry Birds"―Schweller’s thesis yields spectacular insights.

Maxwell’s Demon and the Golden Apple will attract leaders of firm firms and executive courses in addition to teachers of undergraduate classes in overseas relations.

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Download E-books War and Reason: Domestic and International Imperatives PDF

By Bruce Bueno de Mesquita, David Lalman

Publish 12 months note: First released in 1992
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In this landmark paintings, major theorists of diplomacy research the recommendations designed to prevent overseas clash. utilizing a mix of online game concept, statistical research, and certain case histories, Bruce Bueno de Mesquita and David Lalman review the stipulations that advertise negotiation, the established order, capitulation, acquiescence, and war.

The authors examine competing theories at the function that family politics performs in international coverage offerings: one states that nationwide determination makers are restricted purely by way of the exigencies of the foreign method, and the opposite perspectives leaders as also limited by way of family political issues. discovering the second one thought to be extra in keeping with old occasions, they use it to ascertain enduring puzzles resembling why democracies don't seem to struggle each other, no matter if stability of strength or energy preponderance promotes peaceable solution of disputes, and what stipulations are useful and adequate for countries to cooperate with each other.

They finish by way of speculating concerning the implications in their conception for overseas coverage thoughts within the post-Cold warfare international.

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Download E-books The Ethics Challenge in Public Service: A Problem-Solving Guide PDF

By Carol W. Lewis

This completely revised and up to date 3rd version of The Ethics problem in Public Service is the vintage ethics textual content utilized in public administration courses national. The e-book serves as a useful source for public managers who paintings in a global that provides quite a few moral demanding situations each day. it really is jam-packed with a wealth of useful instruments and techniques that public managers can use whilst making moral offerings within the ambiguous and careworn global of public carrier. The booklet additionally comprises new fabric on subject matters comparable to social networking, using apology, ethics as utilized to public coverage, operating with elected officers, and more.

"The Ethics problem in Public Service, now in its 3rd variation, remains to be easily imperative for instructing public carrier ethics. completely up-to-date to surround the most recent advancements within the box, this new version provides either a spouse web site and an instructor's site, additional bettering its price for either scholars and faculty."
Guy B. Adams, Harry S. Truman college of Public Affairs, collage of Missouri

"If you must learn about moral selection making in public provider, this is often the ebook to read."
Patricia J. Harned, president, Ethics source Center

"This publication cuts throughout the rhetoric and the partisanship correct to the guts of ethics within the public provider; here's a tender mix of ways and why."
Carole L. Jurkiewicz, Woman's medical institution exotic Professor of Healthcare administration, John W. Dupuy Endowed Professor, Louisiana nation University

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Download E-books George Washington's Journey: The President Forges a New Nation PDF

By T.H. Breen

“An soaking up portrait...Breen’s really good chronicle deals glimpses into Washington’s love of his nation and its humans, and his willingness to fulfill them on their lonesome phrases to safe the team spirit of the recent republic.” —Publishers Weekly (starred review)

This is George Washington within the fabulous function of political strategist.

T.H. Breen introduces us to a George Washington we infrequently meet. in the course of his first time period as president, he made up our minds that the single option to satisfy the Revolution was once to take the hot federal govt on to the folk. He equipped a rare trip sporting him to all 13 states. It remodeled American political culture.

For Washington, the stakes have been excessive. If the state fragmented, because it had virtually performed after the struggle, it might by no means develop into the robust, self reliant state for which he had fought. In ratings of groups, he communicated a robust and enduring message—that the USA used to be now a country, no longer a unfastened number of states. And the folk spoke back to his invitation in ways in which he may perhaps by no means have expected.

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Download E-books Anatomy of the State PDF

By Murray N. Rothbard

Within the twentieth century Murray Rothbard used to be often called the state's maximum residing enemy, and The Anatomy of the nation is his such a lot succinct and robust assertion at the subject, a bold proof of ways he got here to put on that designation proudly.

He explains what a nation is and what it's not. He exhibits the way it is an establishment that purports to carry the ideal to violate all that we differently carry as sincere and ethical, and the way it operates below a fake conceal now and consistently. He indicates how the kingdom wrecks freedom, destroys civilization, and threatens all lives and estate and social well-being.

The essay is seminal in one other appreciate. the following Rothbard binds jointly the reason for private-property capitalism with anarchist politics — really the 1st philosopher within the historical past of the area to completely forge the viewpoint that later got here to be referred to as anarchocapitalism.

He took all that he had realized from the Misesian culture and the liberal culture and the anarchist culture to place jointly what's particularly a brand new and hugely systematic mind set concerning the whole topic of political economic system and social thought.

Understanding his perspective has the influence at the reader of placing issues jointly in a fashion that profoundly adjustments the way in which one sees the world.

And Rothbard explains all of this in a really brief house — brief sufficient to be learn time and again as an inoculation opposed to the creeping sickness of statism.

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Download E-books Economic History as it Happened, Volume 4: Stagnation and the Financial Explosion PDF

By Paul M. Sweezy, Harry Magdoff

This is the fourth in a continuous sequence of accrued essays by way of the previous editors of Monthly Review at the nation of the U.S. financial system and its relation to the worldwide approach. Like its predecessors, this quantity makes a speciality of the newest part of the advance of U.S. capitalism, stressing the profound contradictions of the underlying tactics of capital accumulation and pointing easy methods to the basic reforms which are the fundamental precondition for a true monetary revival.

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